Categories: Branding & Design

As a global leader in the design and management of International healthcare solutions with over 330,000 insured members across more than 194 countries and 2,000 corporate clients. In 2011, MSH International (Dubai) hired ThinkZenMedia (which was then Ochre Marketing).

The assignment:
  1. Work with the existing messaging but do some fine-tuning to MSH’s offering to use it across itskey MENAmarkets
  2. Give this awesome healthcare solutions company in Dubai a look, a feel and a voice that reflects its stature in the MENA market and align it to appeal to GCC clientele.
Visual Identity:

A new look and feel for the brand that is reusable both online and offline


An 8-pagerthat puts MSH’s value proposition across in a way that entices new partners and clients.

Pocket Guide:

An additional “Pocket Guide”, as they provide flexible solutions to their clients. Who needs a massive Policy book to lug around? MSH didn’t want to burden the individual, so we stripped down to include only the bare essentials, and now, it can be taken and fit ANYWHERE…